OnlinePatent was the participant of the business-session on the subject “Trademarks in Russia and abroad: competitive tool". The session was devoted to the good use of legal mechanics for brand identity. Organizer of the event is the Moscow Department of Science, Industrial Policy and entrepreneurship (DSPE) in Moscow.
Alina Akinshina, patent attorney of RF and Operations director of "OnlinePatent", shared her knowledge with entrepreneurs how to protect the trademark in social networks and fight against “advertising on competitors” in Google and Yandeks.Direct.
"Unfortunately, not everybody think that the registration of the trademark can make profits for its owners, - says Alina Akishina. – OnlinePatent, which help entrepreneurs of the country to register trademarks, knows a lot of such examples. Thus, the existence of a trademark can help to prohibit competitors to use your brand in outdoor advertising and print products and restrict contextual advertising on your brand in case of marking of products. This situation is also possible: somebody will create a group of your brand in social networks and begin to use a famous name, but you can block the page and levy a penalty against its owner. Security and power of the brand depends on well-built legal protection".
