Krasnoyarsk Recycling Company launched a series of "Sort Properly" videos - RWM Capital
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Krasnoyarsk Recycling Company launched a series of "Sort Properly" videos

30.06.2021

The characters of the videos shot by KRC (a member of RWM Capital Group) are well-known Krasnoyarsk residents. And the main goal is to tell vividly and convincingly about the fact that separate waste collection for recycling is an effective and easy way for everyone to save the environment.

Krasnoyarsk Brass Band, athletes of the youth basketball club Yenisei, Masters of Sports in Climbing - Marina Popova, seven-time champion of Russia, and Anastasia Kozlova, winner of Russian championships, took part in the shooting of the first three videos.

According to the Ministry of Natural Resources and Environment, about 70 million tons of municipal solid waste is generated in Russia annually, and every year the amount of municipal solid waste increases by about 3%. And only 5-7% goes to recycling. In accordance with the presidential decree on the national development goals for the next decade, by 2030 Russia must create a sustainable system for municipal solid waste management which will sort 100% of waste and halve the amount of waste going to landfills — no more than 50% of waste will be allowed to be sent to landfill. What does it take? Certainly, the development of an appropriate infrastructure and introduction of separate waste collection at the household level.

The work of Krasnoyarsk Recycling Company has already been highly appreciated by the Clean Country Association of Regional Operators. Ruslan Gubaidullin, President of the Association, wrote on his Instagram (@ruslan_cleancountry): "Look at the cool videos dedicated to separate waste collection made by Krasnoyarsk Recycling Company! ... We would like to note that the idea is so unobtrusive and original, that we have watched these videos several times".

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